by Technical SEO addresses backend site factors that affect crawlability, user experience (UX), and site speed. Good technical SEO lets both search engines and people navigate your site easily.
Slow-loading pages, broken images, or poor navigation hurt user experience and reflect bad technical SEO.
Common technical SEO tasks include:
- Conducting a technical site audit
- Finding and fixing duplicate content
- Using a robots.txt file to guide Google on how to crawl your site
- Creating a clear sitemap
- Optimizing code and file sizes for faster page loading
- Managing a crawl budget
- Migrating a website
- Making the site mobile-friendly
A key part of technical SEO is ensuring that both humans and search engines can access your important pages. For instance, a clear and useful site architecture helps everyone find and understand your content.
