by Off-page SEO addresses factors that occur outside your website and can influence your site’s rankings. One major off-page factor is high-quality backlinks.
Here is an example of how to strengthen off-page SEO: First, you research and publish an informative article about cat allergies on your website. Then, another website cites your article in a study about common household-pet allergies and links to your site.
That link becomes your backlink, which may boost your SEO. Search engines, such as Google, often see backlinks from reputable sites as a positive signal.
Off-page SEO involves more than backlinks. It can include:
- Managing social media
- Conducting outreach and digital PR
- Creating content for other platforms (such as YouTube)
- Managing reviews
- Monitoring spammy backlinks that could hurt SEO
If nobody is visiting your website because nobody is talking about it, you may need stronger off-page SEO.
